Only about 3% of website visitors will convert on their first visit to your website.
Remarketing is a great way to target the other 97% who left your site without making a purchase. If you’re using Google AdWords or Facebook ads, applying a remarketing script is the first step you need to take in order to get your ad in front of customers who have previously visited your store, making sure your brand is on their mind when they decide to make a purchase.
According to some statistics, retargeted users are up to 70% more likely to convert than first-time users. In other words, if you have an ecommerce store receiving steady traffic, retargeting may be one of the best ways to boost your marketing ROI.
The DynamicAds module from AccoladeLabs makes it very easy to tag your site for remarketing. Use this handy module to easily add Facebook WCA, Google Dynamic Remarketing, Adform etc scripts to your Magento store.
Simply follow the instructions below to install the DynamicAds module:
Install the latest module from here.