Video production

Enrich your product pages and
increase conversions with beautiful, professionally produced video content.

Why video works

Video content encourages visitors to spend more time on your site and promotes engagement with your brand. Using video to complement product information has been shown to boost conversion rates by up to 30%. Comprehensive product information alse tends to amount to fewer customer returns, which feeds straight back into your bottom line.

Video production

We can provide professionally produced original video content tailored to your requirements. Our focus is especially on content production for the lifestyle sector. Our production team is located in Tenerife with 300+ days of sunshine per year and surrounded by beaches, forests and mountains. We also have a fully equipped indoor studio, ideal for shooting product videos and promos.

We work with professional video management tools as Frame IO, After Effects, Premiere and Videoly.

Product videos

Product videos are great for inbound traffic. According to a survey by ThinkWithGoogle almost 50% of shoppers search for product videos online before visiting a store. They have also been shown to improve engagement and boost sales. According to HubSpot:

1

Product videos on landing pages can improve conversions by 80%.
2

Product videos provide your customers with the information they’re looking for: 90% of consumers said that product videos were helpful in the decision making process.
3

Product videos add up to trust: 58% of shoppers think that companies with product videos can be trusted.
4

Video means more satisfied buyers: 57% of buyers are less surprised with the products they bought online after watching a product video.
What we do at Accolade:
Scripting for product videos
Product video shoots
Post production

Marketing videos

According to HubSpot, 55% of people watch videos online every day. In fact, video now accounts for two thirds of all online traffic.

Adding video to your digital marketing mix has been shown to boost brand engagement and increase consumers’ trust. HubSpot reports that:

1

Adding video to a marketing email can boost click-through rates by as much as 300%.
2

Video can bring customers to your site: 59% of decision makers said they would rather watch a video than read a blog post. 65% of those would visit a company’s website after viewing their video.
3

Video promotes brand recall: 80% of consumers were able to remember a brand video they watched within the previous month.
4

Video can help your brand go viral: 92% of people who view videos on mobile report sharing them with others.
At Accolade we can help you with:
Market research
Product videos for ecommerce
Product reviews
YouTube adverts
Lifestyle branding videos
Studio and location shoots
Video post production

Portfolio

Here are some examples of our work:

YouTube ads

Did you know that more than 500 million hours of videos are watched on YouTube every day? In fact, the video sharing site is the third most popular website in the world (after Facebook and Google) and the second largest search engine after Google.

Right now YouTube ads are simply one of the best ways to get your products and services in front of millions of consumers. They’re extremely cost effective for businesses and work really well with all different budget levels. Whether your goal is to gain brand visibility or acquire leads, YouTube ads are a terrific way to target millions of potential customers at a minimal cost!

And we don’t just create video content – we have also built, ran and optimised a number of advertising campaigns on YouTube for our clients. We’re always happy to sit down and talk about different ad formats, targeting options, tracking, budgets and ROI. If you’re new to advertising on YouTube, we can create a strategy to fit your business goals, build your video campaign from scratch, run and optimise it with the most important goal in mind: to get you the most bang for your advertising buck!

Partners and tools

Contact us

If you’re looking for a reliable partner for eye catching video content for you ecommerce site or marketing campaign, get in touch today to discuss your requirements.